Starbucks Expands Reserve Coffee Line With New Seattle Store
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Starbucks Corp. is opening a store in Seattle that combines a cafe with a coffee bean roastery as the chain boosts production of its Reserve line of premium coffee.
The Starbucks Reserve Roastery and Tasting Room is a 15,000-square-foot facility that will serve Reserve coffee, which is sourced in small batches and sells for more than $20 a pound. The store, which opens today, will let Starbucks double its small-batch roasting capacity and expand the Reserve coffee presence to 1,500 locations from 800 worldwide.