Deal-Fueled Omega-3 Makers Plan U.S. Ad Campaign to Revive SalesElco van Groningen
FMC Corp., BASF SE and Royal DSM NV, which have spent about $3 billion combined on Omega-3 acquisitions, are joining forces in an industry-wide advertising campaign aimed at restoring U.S. consumer faith in the claimed health benefits of the nutritional supplement.
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