Pursuits
These Apps Mean You'll Never Wait in Line for Coffee Again
Preorder apps can boost restaurant efficiency and sales
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For the caffeine-deprived, nothing is more daunting than a 12-person line at Starbucks. Come December, though, there will be relief at about 150 Starbucks stores in Portland, Ore.—assuming customers are coherent enough to use a new preorder app that gives them a pickup time. Upon arrival “your beverage will be sitting there,” says Starbucks spokeswoman Linda Mills. “If we need to remake your beverage to make sure it’s the right temperature, we’ll gladly do it.”
