Guy Kawasaki is an evangelist. That’s his job title: “chief evangelist” of online design service Canva. He’s a professional promoter of things, and of himself, and has been since the mid-1980s, when he was chief evangelist at Apple. That was back when “like” was a verb and “shares” were things you bought from a broker. Today, like any professional buzz-generator, Kawasaki uses Pinterest, Facebook, and Twitter—he has 1.43 million followers—to spread the word about companies he works with.
Kawasaki co-wrote his book, The Art of Social Media: Power Tips for Power Users, with Peg Fitzpatrick, a social media strategist. He compares the two of them to the heroes of his favorite show, 24: “Peg is Chloë: Jack’s trusted friend.” (Kawasaki, obviously, is Jack.) The book lays out the arsenal they deploy in their ass-kicking, hour-by-hour battle against all the other voices vying for our attention.