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Rubik’s Cube Wins Trademark Toy Story at EU Court

Rubik’s cube, a multicolored puzzle that’s kept small and big hands busy since the 1970s, won the right to European Union trademark protection, fending off a challenge from a German toy maker.

The cube’s distinctive surface is eligible for the EU-wide right, the EU General Court in Luxembourg ruled today, rejecting claims by Simba Toys GmbH, which argued that it performed a purely technical function.