The Maligned Holiday Fruitcake Lives On

The maligned holiday fruitcake lives on

Maligned as it is, the holiday fruitcake lives on. Just ask the folks at gift basket company Harry & David, which baked about 100,000 for the season. Dig in.

What to look for
A healthy fruit-to-cake ratio: If you see cake in between the pieces of fruit, it’s safe to eat.

Butter is better than oil if you’re making your own. It adds flavor.

It’s not fruitcake without …
a variety of nuts, dried fruits, and pseudo fruits, such as green glazed cherries.

Only at Christmastime sells about 1,800 pounds of glazed red cherries in November—its biggest month for glazed fruit—and 700 pounds of the green variety. CEO Jeff Braverman credits fruitcake bakers.

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