Pursuits

The Maligned Holiday Fruitcake Lives On

The maligned holiday fruitcake lives on

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November 20, 2014 at 9:27 PM UTC

This article is for subscribers only.

This article is part of the November 24, 2014 issue of businessweek.

Maligned as it is, the holiday fruitcake lives on. Just ask the folks at gift basket company Harry & David, which baked about 100,000 for the season. Dig in.

The Maligned Holiday Fruitcake Lives On