Spotify to Add a Third More Staff as Music Service Grows

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Spotify Ltd., the music-streaming service that’s tackling criticisms from artists such as Taylor Swift, said the recent backlash won’t deter its ambition to keep up growth and broaden its reach.

The service, with more than 50 million users, plans to increase its workforce by about 500 to a total of 2,000 as it improves software and expands into new countries, Martin Lorentzon, co-founder and chairman, said yesterday at the Slush startup event in Helsinki. Paid subscriptions have risen to 12.5 millionBloomberg Terminal from 10 million in May.