Pursuits
McDonald’s Enlists Orcs and Elves in China Fast Food War: Retail
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McDonald’s Corp. is enlisting the orcs and elves of the World of Warcraft in its fight to win over Chinese consumers scared away by food safety scandals.
To entice younger customers, McDonald’s designed Warcraft-themed outlets and gave away virtual items such as magic turtles tied to the popular online role-playing game, its first cooperation in China with a computer game.