Fashion Boutiques Team With Web Portal for Click-Collect Service
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More than 100 independent clothing boutiques from New York to Stockholm are teaming up to offer click-and-collect services for the first time.
Farfetch.com, an Internet portal through which in excess of 300 luxury fashion shops sell online, is today introducing a service that allows shoppers to place an order for apparel and accessories with one of its retailers and collect it from another potentially thousands of miles away. The effort is the latest example of what consultant Bain & Co. has coined “digical,” or the fusion of digital and physical distribution.