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Is OnDeck Capital the Next Generation of Lender or Boiler Room?

Is OnDeck Capital the next generation of lender or boiler room?

Illustration by Steph Davidson

Onstage at a conference in San Francisco in May, Noah Breslow is gliding through a slide presentation on why his company, OnDeck Capital, is going to make bank loan officers as obsolete as travel agents. Dressed in jeans and a blazer, he pulls up an image comparing OnDeck to Amazon, Priceline, and Zillow. “Financial services is being disrupted—full stop,” he says. “Lending is one of the last industries to be transformed.”