Under Armour's Kevin Plank on Retail's Future

Kevin Plank, chief executive officer, Under Armour
Kevin Plank, chief executive officer, Under Armour Photograph by Andrew Cutraro/Redux

How are smart companies thinking about bricks and mortar?
It’s critical that you have it. People need to go places; they need to see things; they need to touch things. But … the idea—or the cliché—of omnichannel retail is a reality. It’s happening. Our mobile business, for instance, is extraordinary. Literally, three years ago it was nonexistent, and now it’s over half of our business.

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