How to Not Make Friends at a European Tech Conference

Noam Bardin, CEO of Waze, discusses The Tech Revolution Outside the Valley during Day 2 of the 2014 Web Summit on Nov. 5, 2014 in Dublin, Ireland. Photographer: Stephen McCarthy/Sportsfile via Getty Images

Speaking in front of thousands of people at a tech conference in Dublin today, Waze co-founder Noam Bardin declared that you must be in Silicon Valley to create a successful global software company. That wasn't what the audience wanted to hear.

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