American Eagle Wants to Be Outfitter for Your Dog This HolidayLindsey Rupp
American Eagle Outfitters Inc., the teen retailer struggling to sell clothes to human customers, plans to target a different species this holiday season: dogs.
The company is releasing a clothing line for dogs called American Beagle Outfitters, capitalizing on an April Fools’ Day joke that many customers wanted to be real. The items, which include knit sweaters, puffer jackets and hats for dogs, will be available tomorrow, according to a statement.
“Just in time for the holidays, you’ll be able to dress just like your best friend -- man’s best friend that is,” Preston Konrad, style director at Pittsburgh-based American Eagle, said in the statement. “This fun collection reflects the iconic elements of the American Eagle Outfitters brand reimagined for our favorite furry friends.”
Like its peers in the teen-clothing business, American Eagle faces sluggish customer traffic and a lack of new fashion trends. To jump-start the company, interim Chief Executive Officer Jay Schottenstein has been clearing out merchandise and closing underperforming stores.
A dog collection may not be the worst way to jolt sales. Americans were expected to spend $350 million on pet costumes this Halloween, according to the National Retail Federation. American Eagle’s limited-edition collection for dogs will be available online and in select American Eagle stores and range in price from $12.95 to $39.95.
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