Sprint’s Options Range From Store Closings to Deeper Price Cuts
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Within weeks of joining Sprint Corp. in August, Chief Executive Officer Marcelo Claure was eliminating jobs and offering an “iPhone for Life.” Less than three months later, he’s firing 2,000 more employees and hunting for more cost cuts.
The pressure’s on to do even more if he’s going to transform the unprofitable wireless carrier into a growth company. Beating T-Mobile US Inc. on prices may not be enough. Competing with Verizon Communications Inc. and AT&T Inc. on national network quality isn’t an option.