Taylor Swift Pulls Music From Spotify as New Album DebutsLucas Shaw
Taylor Swift’s catalog was pulled from Spotify Ltd.’s music service at the request of the 24-year-old musician, who has criticized streaming as a cause of declining album sales.
Neither Swift nor her team have commented on the decision to remove her music, which Graham James, a spokesman for Spotify, confirmed in an e-mail. Closely held Spotify has also published a blog post asking her to come back.
“We hope she’ll change her mind and join us in building a music economy that works for everyone,” the London-based company said.
Losing Swift deprives Spotify of the biggest pop star in the U.S. Swift’s latest album, 1989, was released last week and may sell the most copies in one week since 2002, according to Billboard.
Swift described streaming, piracy and file sharing as reasons for the decline in album sales over the past several years in an opinion piece in the Wall Street Journal in July. Major artists have been practically giving their music away for promotion, Swift wrote.
Online services such as Spotify, Rdio and Deezer have positioned themselves as a new revenue stream for artists who rely on touring, sponsorship and merchandise sales to counter declining album sales. Spotify pays almost 70 percent of its revenue back to the music industry.
Some television shows, notably “Breaking Bad,” have attracted a larger audience thanks to streaming services like Netflix Inc. Yet musical artists have bemoaned the lack of money they receive from music streaming services, and Radiohead frontman Thom Yorke pulled solo work from Spotify last year.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.