Pursuits
Starwood Will Soon Let You Open Hotel Doors With Your Phone
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You get off a plane, grab a cab, and arrive at your hotel, only to stand behind a travel group as each tourist checks in one at a time. Starwood Hotels & Resorts is working toward a day when you’ll skip the front desk entirely and simply open your door using your smartphone.
The service, called SPG Keyless, rolls out to Starwood loyalty customers on Nov. 5 at 10 hotels across its Aloft, Element, and W brands, including Aloft Beijing, W Hollywood, and Element Times Square. The hospitality company tested the program earlier this year and plans to make it available in 150 hotels around the world by early 2015.