De Beers Reveals Diamond Secrets to Woo Investors
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De Beers, the diamond producer that’s made secrecy a cornerstone of its business for more than 120 years, is pulling back the curtain to help bring more luster to its owner Anglo American Plc.
Anglo, a London-based miner of copper, coal and iron ore, hosted a 90-minute presentation for investors and analysts yesterday that revealed information De Beers has never made public before: where its best diamonds come from and how much they fetch per carat, for example.