P&G-Whirlpool Skunkworks Cleans Your Smelly Shirts Fast
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The new product pitched to Whirlpool Corp. executive Marc Bitzer three years ago wasn’t all that new. Whirlpool had tried to sell two previous versions of the device, which was designed to clean clothes that didn’t need much cleaning. Both flopped.
So, when about 20 designers and technicians came to Bitzer in July 2011 to propose yet another iteration of the same gadget, he was prepared to nix it.