Amazon Unveils Fire TV Stick in Chromecast Challenge

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Amazon.com Inc. unveiled a media-streaming device that plugs into a TV set to let users browse video and music from Netflix Inc., Hulu LLC and Pandora Media Inc., seeking to extend its reach in customers’ digital lives.

The $39 Fire TV Stick plugs into a port on a high-definition television, comes with a remote control and can mirror media content and applications from a user’s phone or tablet, Seattle-based Amazon said today in a statementBloomberg Terminal. The device can be ordered today and will be released on Nov. 19.