Branson Aims to Put a Dent in Slim’s Mexico Mobile-Phone Empire
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Billionaire Richard Branson says Virgin Mobile Latin America Inc. can give Carlos Slim a “small run for his money” in Mexico’s wireless market.
Branson, one of the Virgin Mobile’s backers, said good customer service could persuade customers of Slim’s America Movil SAB to switch over, taking advantage of new laws that make it easier to change carriers without losing their numbers.