Review: David Kind Eyewear Brings a Personal Touch to E-Commerce

Your stylist chooses six frames for you based on a questionnaire and a selfie. Photographer: Jeremy Allen/Bloomberg

David Kind set out to bring luxury eyewear direct to consumers and in doing so, took e-commerce to a new level of personal attention. The Los Angeles-based eyewear company launched in early 2014, as a sort of up-market response to the likes of Warby Parker who let you pick up trendy glasses online for $95, lenses and all. For a bump to $295 you get the help of a stylist and frames made to the same high standards as those you'd find sitting on the shelf at that hip boutique in TriBeCa. (More on the quality later.)

To continue reading this article you must be a Bloomberg Professional Service Subscriber.