Every Food Trend Goes Against Slumping Hot Pockets, Even Government Spending
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Just about every major food trend is working against Hot Pockets, and Nestlé clearly knows it has a problem brand on its hands.
The company tried to revive its line of microwavable meat pouches last year with a foodie makeover, boasting of “premium cuts of meat” and “real cheese” in the new and improved version. But even these quasi-gourmet touches can’t mask the fact that Hot Pockets are processed food sold at a time when consumers are seeking freshness at the expense of frozen options. A beef recall earlier this year also hit Hot Pockets, putting the product at odds with increasing consumer focus on food safety.