Facebook CEO Joins Board of Beijing Business School

Facebook Inc. Chief Executive Officer Mark Zuckerberg is joining the board of a Beijing business school, as his company takes steps to increase its influence in China.

Zuckerberg is becoming a member of the advisory board of Tsinghua University School of Economics and Management, alongside International Business Machines Corp. CEO Ginni Rometty and Anheuser-Busch InBev NV CEO Carlos Brito, the school said in a statement. The board meets this week.

While China blocked Facebook’s website in 2009, the company has built up a business in the country via a Hong Kong office selling online advertisements to companies that want to reach international users. The Menlo Park, California-based social network also leased space in Beijing this year to expand the effort.

Facebook is unlikely to win access to Chinese users any time soon, regulators said in September. Still, Asia is a huge potential growth market for Facebook, with the company’s user base rising faster there than in the U.S. and Canada. Some Chinese users find ways around the country’s firewall to access the social network.

Tsinghua University is one of the top schools in China. Its board also includes General Motors Co.’s Mary Barra and Goldman Sachs Group Inc. CEO Lloyd Blankfein.