Skip to content
Subscriber Only

China Plant Prompts Land Rover to Target 10% Market Share

Updated on

Tata Motors Ltd.’s Jaguar Land Rover aims to capture 10 percent of China’s premium SUV market as its first local plant allows the luxury marque to cut prices and boost sales in the world’s largest auto market.

JLR opened the 130,000-unit-a-year factory in Changshu city, about 110 kilometers (70 miles) northwest of Shanghai. The brand’s best-selling Range Rover Evoque will be its first local production model, according to Chief Executive Officer Ralf Speth. The carmaker plans to build three models in China by 2016, including a Jaguar, he said.