AMD’s First Female CEO Seeks Speedy Break With Past Woes
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For a glimpse of the turnaround skills Lisa Su will have to put to work as new chief executive officer of chipmaker Advanced Micro Devices Inc., consider her approach at her previous employer, Freescale Semiconductor Ltd.
Su, 44, was pulled into management from her technical job at Freescale in 2008 by Rich Beyer, who had just taken over the troubled chipmaker. He put her in charge of turning around the networking-chip business, where she quickly focused on products for new mobile-phone systems. Her efforts there helped pave the way for Freescale’s current growth in networking, Beyer said.