U.S. consumers may do more of their spending online than ever before this holiday season, adding pressure on shopping malls already struggling to lure traffic.
Forty-four percent of the average consumer’s shopping will be on the Web, compared with about 40 percent last year, according to a survey released today by the National Retail Federation. That proportion, which includes browsing sessions where shoppers don’t make a purchase, is the highest since at least 2006, when the NRF first asked the question.
