Skip to content
Subscriber Only

Consumers Set to Do Record 44% of Holiday Shopping on Web

Updated on

U.S. consumers may do more of their spending online than ever before this holiday season, adding pressure on shopping malls already struggling to lure traffic.

Forty-four percent of the average consumer’s shopping will be on the Web, compared with about 40 percent last year, according to a survey released today by the National Retail Federation. That proportion, which includes browsing sessions where shoppers don’t make a purchase, is the highest since at least 2006, when the NRF first asked the question.