Xiaomi Takes its Flash-Sales Model to India

Photograph by Dhiraj Singh/Bloomberg

Xiaomi, the smartphone brand that is such a hit in China, is making its move in the other giant Asian market, India. Flipkart, the e-commerce site that is a local rival of Amazon.com, is the exclusive seller of Xiaomi phones in India, promoting the Xiaomi Mi3 mode as “the fastest Mi phone ever.” The phone sells for 13,999 rupees ($228), but in order to buy it, Flipkart shoppers need to register in advance. That’s not so easy. “Registration for Mi3 sale is closed,” according to Flipkart.

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