With voters in Colorado and Oregon set to decide measures requiring clear labels on food that contains genetically modified ingredients, Chipotle, the Denver-based fast-food chain, is urging residents to approve the initiatives that Monsanto, Kraft, and Pepsico have spent millions to defeat.
"Fundamentally, we believe that people have a right to know what's in the food they eat," Chipotle chairman and co-CEO Steve Ells said Tuesday in a statement, Denver Westword reported. "Consumers want this information, and we are already giving it to them. But well-funded opposition groups continue to fight labeling efforts, with opponents putting their own profits ahead of consumer preferences."
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