Can ‘Craft’ Do for Soda What It Did for Beer?

It’s called Caleb’s Kola, it comes in a svelte glass bottle, and even though the name Pepsi appears nowhere on the label—the tag line “Honor in Craft” does—this is a PepsiCo product. “Caleb” is Caleb Bradham, who in the 1890s developed the recipe for Pepsi.

PepsiCo is testing the craft soda at select Costco stores in Maryland, New York, Virginia, and Washington, D.C., the Associated Press reported.