Can ‘Craft’ Do for Soda What It Did for Beer?

Courtesy Pepsi Co.

It’s called Caleb’s Kola, it comes in a svelte glass bottle, and even though the name Pepsi appears nowhere on the label—the tag line “Honor in Craft” does—this is a PepsiCo product. “Caleb” is Caleb Bradham, who in the 1890s developed the recipe for Pepsi.

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