Everybody Hates the New Wendy Davis Ad. That Doesn't Mean It's a Failure.

Can a campaign ad work if it offends everyone? How can it not?
Photograph by Fort Worth Star-Telegram/Getty Images

The ad is titled "Justice," and it marks a sort of break between Wendy Davis and the national progressives who've hyped her campaign for governor of Texas. It opens with the image of a wheelchair, its user unseen. "A tree fell on Greg Abbott," rumbles a narrator. "He sued and got millions. Since then, he's spent his career working against other victims."

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