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Salesforce Unveils Wave Cloud Product for Data Analytics Inc. is entering a new business, data analytics and business intelligence, seeking to maintain growth and persuade customers to pour more of their information into its data centers.

The company announced Wave, a cloud-based information analytics system, at its Dreamforce conference today in San Francisco, as it branches out from customer-relationship management software. The service lets companies link data from different business departments, like sales, operations or management, into Salesforce’s system, then lets them analyze it visually on mobile devices and computers via the Internet.