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Ben & Jerry's Renames Flavor to Aid Oregon's GMO Labeling Ballot Measure

Two states have initiatives on the ballot that would require labels for foods containing GMO ingredients—Colorado and Oregon.
relates to Ben & Jerry's Renames Flavor to Aid Oregon's GMO Labeling Ballot Measure
Photo by Bloomberg
By
David Knowles

Food fight! Jerry Greenfield, the co-founder of the Vermont ice cream maker, Ben & Jerry's, is hoping to help sway the results of Oregon's ballot initiative that would require food manufacturers to label products that contain genetically modified organisms, or GMOs. 

Greenfield traveled to Portland last week to unveil "Food Fight Fudge Brownie," an update on the popular "Fudge Brownie" flavor, which is designed to draw attention to Measure 92.