Chobani's New York City Cafe Doubles as Test Kitchen

Customers can suggest recipes for yogurt-based menu items
Courtesy Chobani

From the outside, the Chobani store on the corner of Prince Street and West Broadway looks like any sleek shop in New York’s SoHo neighborhood. But sales aren’t the yogurt maker’s primary objective. What Chobani really wants to know is what the young, trendy shoppers prowling the area think of its creations.

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