Chobani's New York City Cafe Doubles as Test Kitchen

From the outside, the Chobani store on the corner of Prince Street and West Broadway looks like any sleek shop in New York’s SoHo neighborhood. But sales aren’t the yogurt maker’s primary objective. What Chobani really wants to know is what the young, trendy shoppers prowling the area think of its creations.

The two-year-old cafe offers a menu of savory items, including a cup of plain yogurt topped with red pepper harissa, feta cheese, olive oil, and mint, and various sweet dishes featuring figs, honey, and pistachios. Almost all of the menu’s food items, which range in price from $4.75 to $9.95, include Chobani yogurt.