Can Renault Keep Dacia, Its Romanian Auto Brand, Cheap?
When Viorel Oprea started working at the ragtag Dacia auto factory in communist Romania in the 1980s, it was a sweatshop in the summer. In the winter, Oprea had to layer three coats to stay warm. Today the factory is bright and spotless, air-conditioned in the summer and warm enough in the winter that workers sport shirtsleeves on even the coldest days. “It’s like we’ve gone from hell to heaven,” says the 52-year-old machinery repairman.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.
- The U.S. Drops Out of the Top 10 in Innovation Ranking
- Musk's New Pay Deal Could Make Him the World's Richest Man—If Tesla Succeeds
- Here’s What Trump’s Tariffs on U.S. Imports Are Doing to Markets
- Bitcoin May Split 50 Times in 2018 as Forking Craze Mounts
- Trump's Tariffs on Solar Mark Biggest Blow to Renewables Yet