Beyoncé's Business Genius by the Numbers
This article is for subscribers only.
Sometimes it can feel like we all work for Beyoncé. Now, Harvard Business School is institutionalizing that experience with a new class unit that asks students to “decide what they would have done if they were working for Beyoncé,” according to the Harvard Gazette.
Anita Elberse, a professor who teaches marketing strategies, co-wrote a case study on the artist that she will teach in her class “Strategic Marketing in Creative Industries.” The case, published on Tuesday, instructs MBAs to think about how they would have handled the surprise 2013 release of Beyoncé’s most recent album. For your convenience, we’ve distilled the 27-page trove of business insights to its most essential numbers.