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Russian Retailers Bet on E-Books Before Amazon Entry

Russia’s largest online retailers are trying to gain a foothold in the surging electronic books market before Inc. brings Kindle devices to the country.

Ulmart, Russia’s largest online store, started offering subscriptions today for Bookmate with unlimited access to electronic books for 150 rubles ($4) a month. The retailer, whose sales exceeded $1 billion last year, bought a stake in the Bookmate service in June.