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Business Professors Finally Get Serious About Studying Beyoncé

Beyoncé performs during the "On The Run Tour: Beyonce And Jay-Z" at the Stade de France on Sept. 12 in Paris
Beyoncé performs during the "On The Run Tour: Beyonce And Jay-Z" at the Stade de France on Sept. 12 in ParisPhotograph by Myrna Suarez/WireImage for Parkwood Entertainment

To her legion of fans around the world, Beyoncé can now add Harvard Business School professor Anita Elberse, author of an upcoming case study on the artist. Elberse’s study will focus on the business impact of Queen Bey’s 2013 surprise album drop.

For those who have somehow forgotten about the seminal news event of the past several years: Without any advance marketing, Beyoncé released a self-titled album of songs and videos at the stroke of midnight on December 13, 2013, effectively just leaving it on iTunes and walking away. When fans awoke to the stunning news, they found they could buy only the $15.99 album in full—sampling one song at a time was out of the question.