France to Mandate Plain Packaging of Cigarettes, Joining U.K.

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France plans to mandate plain packaging of cigarettes as part of an effort to reduce one of the highest rates of smoking among major European countries.

Plain packaging will be enforced as part of a law to be presented in coming months, Health Minister Marisol Touraine said today at a Cabinet meeting. The ministry doesn’t have a timetable yet for putting the plan into effect.