NFL Adds Former Pepsi Executive Hudson Amid Female Hiring Push
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The National Football League hired former Pepsi-Cola North America chief executive Dawn Hudson as its chief marketing officer, as the most popular U.S. sports league continued a recent push to add female executives.
Hudson spent 11 years at PepsiCo, which is an NFL sponsor, before serving as vice chairman of The Parthenon Group, a Boston-based strategic consulting firm, for the past five years. She’ll oversee the development, direction and implementation of all NFL marketing activities, reporting to Commissioner Roger Goodell at the league’s New York office.