Coca-Cola, PepsiCo Pledge to Cut Drink Calories Consumed by 20%

Coca-Cola Co. and PepsiCo Inc. agreed to cut the amount of beverage calories that Americans consume by 20 percent over the next decade, saying they’ll more heavily promote smaller portion sizes, water and diet drinks.

The American Beverage Association-backed effort, which also involves Dr Pepper Snapple Group, made the commitment at the Clinton Global Initiative Annual Meeting in New York today. The move builds on a 2006 agreement to limit portion sizes targeted at school kids, which resulted in beverage calories shipped to schools falling 90 percent between 2004 and 2010.