Pursuits
Jaguars Will Remember Your Anniversary in Get-Smart Shift: Cars
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In two years, your Jaguar will be able to recognize you, predict how warm you’d like your seat on a rainy fall day and prompt you to swing by the florist on an anniversary.
Like the push to develop driverless technology, Jaguar Land Rover’s so-called Smart Assistant project has the goal of making vehicles more intelligent to pull in a growing group of urban residents who are more fixated on smartphones than cars. That’s contributed to declining ownership rates in Europe’s biggest cities, where public transport and car sharing are viable alternatives to owning a vehicle.