JetBlue With New CEO Seen Poised to Add Revenue With Bag Fee
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JetBlue Airways Corp. is positioning itself to boost revenue with a fee to check a passenger’s first bag, a break with the airline’s history, and by squeezing more seats onto its planes.
In promoting President Robin Hayes to be the airline’s next chief executive officer yesterday, JetBlue’s board signaled its readiness to focus on those investor-friendly changes, according to analysts including Stifel Nicolaus & Co.’s Joseph Denardi in Baltimore. JetBlue rose today while most airlines slumped.