Dwight D. Eisenhower's Rolex Datejust Fails to Sell at Boston Auction

An 18-karat gold Rolex Datejust that belonged to Dwight D. Eisenhower, President of the United States and famed World War II general, failed to sell today at RR Auction in Boston, Massachusetts. This is certainly one of the most famous Rolex watches of all time, one with real significance for history buffs and watch lovers alike, so it is surprising that it did not make it into the hands of a new collector this afternoon.

The pre-auction chatter about whether or not this would become the most expensive watch ever sold was rendered mute with the fall of the hammer. The bidding started at $100,000 and according to Bobby Livingston, RR Auction Executive Vice President, Public Relations, bidding climbed to around $475,000 before stalling out. This was short of the undisclosed reserve price and the watch hammered unsold. RR Auction will likely reach out to the bidders and private collectors in the coming days in an attempt to find the watch a new owner.