Sprint Jumps as New CEO Woos Investors, Debuts ‘IPhone for Life’

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Sprint Corp. shares have almost recovered from a failed attempt to merge with T-Mobile US Inc., thanks to its new chief executive officer’s aggressive iPhone promotions designed to lure subscribers.

The stock advanced 6.5 percent to $7 in New York yesterday, the highest closing price since Aug. 5. That was the last day of trading before Sprint and T-Mobile abandoned talks about a potential deal. Marcelo Claure was named CEO on Aug. 6.