Pursuits
Budweiser Wants You to Buy a Facebook Friend a Real Beer
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Anheuser-Busch wants you to buy the next round on Facebook. The company is testing a campaign whereby people can send vouchers for free Bud Lights to people celebrating birthdays or dispatch Budweisers on any occasion it might be appropriate to send an inexpensive beer to an online acquaintance.
The program is currently available in Denver and Chicago. In those cities, recipients will receive coupons that can be redeemed at participating bars or restaurants. Any teenagers who hope this constitutes an opportunity for a free beer will have to set up fake Facebook accounts and then trick bartenders into thinking they’re 21.