Pursuits

A Rare TV Ratings Retreat for the Almighty NFL

Running back Montee Ball of the Denver Broncos rushes against the Indianapolis Colts during a game at Sports Authority Field at Mile High on Sept. 7 in DenverPhotograph by Jeff Gross/Getty Images

Provide news feedback or report an error

Confidential tip?

Send a tip to our reporters

Site feedback:

Take our Survey

By Eric Chemi

September 8, 2014 at 5:52 PM UTC

This article is for subscribers only.

Two terms that rarely appear in the same sentence—National Football League and declining TV ratings—have been brought together by the season’s first Sunday night broadcast. NBC’s audience for the game dropped 9 percent from last year.

Yet there’s little call for hand-wringing. NBC’s opening Sunday Night Football matchup last year featured the New York Giants and the Dallas Cowboys, two nationally famous teams from major markets linked by an historic divisional rivalry. Last night’s contest between the Indianapolis Colts and the Denver Broncos lacked for history and divisional rivalry, and didn’t include a team from the top 10 media markets. The main interest in the pairing comes from Peyton Manning’s long tenure with the Colts, but he’d already faced his old team last season.