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Under Armour CEO Relishes Bidding Up Nike’s Durant Deal

Under Armour Inc. Chief Executive Officer Kevin Plank isn’t deterred from pursuing major endorsement deals after being outbid by Nike Inc. for NBA star Kevin Durant -- quite the opposite.

“We wanted to send a message to every athletic director, to every president of every team club, to every league commissioner,” Plank said in an interview with Bloomberg TV’s Stephanie Ruhle yesterday. “If you have a deal, there’s no deal too big for us.”