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LVMH Ends Legal Spat With Google Over Counterfeit Search

LVMH Moet Hennessy Louis Vuitton SA ended a longstanding dispute with Google Inc., agreeing to work with the world’s largest search engine to help prevent vendors from advertising counterfeit goods online.

LVMH had accused Mountain View, California-based Google of violating its trademark rights by selling protected words as keywords that then link users to websites selling counterfeit items when they search under the French company’s brands. Google in 2010 allowed the practice, following a European Union court ruling, bringing the company’s policy in Europe in line with company rules in about 190 countries.