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BMW to Audi Splurge on Incentives Boosting U.S. Auto Deliveries

Bayerische Motoren Werke AG, Volkswagen AG’s Audi and Daimler AG’s Mercedes-Benz were among a series of carmakers doling out discounts to U.S. auto buyers in August, helping drive sales to the best month in eight years.

BMW, the biggest spender among the three on a per-vehicle basis, boosted incentives by 45 percent from a year earlier, according to researcher Autodata Corp. Promotional spending surged 30 percent at Mercedes and 71 percent at Audi, pacing an 18 percent jump for the total industry, the Woodcliff Lake, New Jersey-based researcher said.