Skip to content
Subscriber Only

Chrysler Capturing Toyota Owners Helps Drive Up U.S. Share: Cars

Stan Glaser’s driveway used to be filled with Toyotas. Yet when it came time to trade in his old Toyota truck, he shifted loyalties to Chrysler Group LLC’s Jeep brand, buying a $41,000 white Cherokee sport utility vehicle.

“We’ve been Toyota people for a long time and we switched,” said Glaser, 61, a retired graphic artist from Yorba Linda, California, who shopped Toyota SUVs. “It was a combination of the technology, the look and the size of the Cherokee. I’m a gadget guy. Guys look for bells and whistles and fun stuff.”